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Word of mouth marketing is the way today's smart companies get people talking about their products and services. One person tells another person how much they love a particular item, that person tells a few others and so on until an exponential amount of new, potential customers have been reached in this casual and informal way of advertising. Corporations that realize the importance of generating this kind of buzz often launch word of mouth marketing campaigns; they can be initiated directly through the company's marketing/communications department or an outside firm specializing in "buzz marketing" can be retained. As a participant in a word-of-mouth marketing campaign, you may be invited to all types of exciting, fun formats for spreading the word about a particular product. Some formats of word-of-mouth marketing happen in a party atmosphere, where you will be expected to host people in your home and feature the free products sent through various entertaini...

Sometimes, marketing can be a risky investment, especially true if you find that you try all the famous tools and strategies, but receive  no results . Luckily, one of the most effective marketing strategies is practically  free  - and that's word of mouth marketing. Before making a decision to buy a product or service, people typically ask a family member or a friend for suggestions. They don't rely on commercials. Word of mouth is the fastest way for people to get information. What is even more important, we perceive our friends' and family's experiences as the most trustworthy source of information. Within the last few years, marketers have focused mostly on boosting the number of social media fans instead of connecting with them. Having a few hundred satisfied fans who love your products is far more effective than thousands who've only "liked" your website to win something. WHY A WORD OF MOUTH MARKETING STRATEGY IS SO POWERFUL Word of mout...